L’ATTRATTIVITÀ TURISTICA DELL’ITALIA NELLO SCENARIO GEOPOLITICO POST COVID-19

Abstract

The tourist attractivity of Italy in post covid-19 scenario. – The current world scenario, with the declared pandemic by Covid-19, is characterized by unprecedented crisis in all economic activities and in particular in tour-ism. After the pandemic, when the science finds a medicine with which the contagion will not be so widespread – vaccine or other “medicine” that cures it –, travel will resume inevitably but slowly in different ways from those we all know. Imagining new scenarios of international tour-ism and redesigning the geography of tourist flows will not be easy, es-pecially in Italy where the reasons of beauty probably will not be the only ones to attract millions of tourists. Therefore, tourism activities must be reconsidered with respect to the “new normality” and the limitations to tourism by health authorities and the results of the economic crisis in-duced by social distancing measures. The paper, therefore, after a careful assessment of the forecasts already made by international organizations at different levels of scale post Covid-19, will verify how the Covid-19 phenomenon will affect per-ceived geographies, in relation to markets. To this end, the results of a survey will be used both to monitor the travel “sentiment” of Italians, in relation to the forecasts for the summer of 2020 and in the coming years, and to outline the future behavior of all travelers – Italian and foreign –. It is assumed, in fact, that the reputation of the Italian territory, due to the need to have new models related to health security in the different Italian locations, will change, requiring a very complex time.