GRANDI EVENTI E IDENTITÀ TERRITORIALE. IL CASO DELLA NOTTE DELLA TARANTA NEL SALENTO

Abstract

Major events and local identity. The case of “la notte della taranta” in Salento. – Major events are often created to enhance or regenerate territorial attractiveness. The goal is not only to maximize the economic and employment impacts that can directly affect the event itself but also to attract the attention of investors, tourists, and institutions to invest resources and projects in the territory. In reality, these events, in addition to their attractiveness purposes, also have generative purposes, potentially contributing to strengthening the sense of belonging within the local community, territorial cohesion, and, consequently, the affective and financial investment of individual inhabitants as well as the community as a whole. This contribution, starting from the analysis of the summarised interpretative framework, aims to evaluate the effects of the Notte della Taranta on the territory and the Salento identity over a quarter of a century.