LA POLITICA DI GRATUITÀ MUSEALE E LA VALORIZZAZIONE DEI LUOGHI DELLA CULTURA COME POSSIBILE STRUMENTO DI TRANSIZIONE DEGLI SPAZI DI AGGREGAZIONE TERRITORIALE

Abstract

The policy of museum free admission and the enhancement of cultural sites as a potential tool for the transition of territorial gathering spaces. – The choice to adopt museum policies that provide free admission to museums could impact the increase in visitors. It could generate social repercussions on the territory and act as a tool for transforming meeting spaces, with particular attention to some European realities. The study aims to analyze the correlation between free admission, frequency of visits to museums and propensity to return. The literature outlines an overview of the current situation of the economic, social and territorial impact of the museum sector and the use of the museum as a possible new aggregation space for the younger population. The methodology used is a qualitative em-pirical approach through interviews aimed at a sample of young people, aged between 18 and 26, identified among student groups. The sample survey will make it possible to establish, specifically, how much the income of the subjects interviewed and the difference in admission policies between the various European museums and territories considered can affect the degree of use of the museum facilities.