TURISMO DI PROSSIMITÀ E VALORIZZAZIONE DEL PATRIMONIO ARTISTICO-CULTURALE DI RITORNO

Abstract

Proximity tourism and enhancement of the returning artistic-cultural heritage. – In marginal contexts, it is conceivable to think of a reflection on proximity tourism through artistic-cultural initiatives that dialogue with the landscape, highlighting the disparities in development between territories. Within the framework of this approach, the activity of relocating artworks emerges as an innovative strategy to transform the artistic heritage into an engine of revitalization and alternative fruition, while promoting local tourism. This approach is evident in various projects, including that of the MIC called “100 artworks come home”. This initiative aims to return artworks preserved in the deposits of 14 Italian museums, moving them to their places of creation to reconnect them to the historical and cultural context that inspired them. This study aims to explore the potential of this practice, analyzing some experiences to try to understand whether relocation (from the museum to the place of creation or first location) has generated ways of use capable of stimulating tourist dynamics and contributing to the attractiveness of villages and small towns. The lines of reflection that we intend to propose are therefore to seek a possible reading of proximity tourism with a view to enhancing the widespread artistic-cultural heritage and to reason precisely on the link between territory and heritage in terms of reconfiguring the dynamics of concentration (flows, cultural heritage...)