PIANIFICAZIONE STRATEGICA E TURISMO DI PROSSIMITÀ: IL CASO DELLA GRECÌA SALENTINA

Abstract

Strategic planning and local tourism: the case of Grecìa Salentina. – The XXVI edition of the Report on Italian Tourism from the Institute of Sciences of Cultural Heritage of the National Research Council (CNR ISPC) revealed that in 2022 (Marasco et al., 2023), out of the 70.1 billion euros spent by Italian tourists within the country, only 15.2 billion euros remained within the visitors' home regions. This marked a decrease of about 0.5 percentage points compared to 2019, showing a negative trend for local tourism. Despite this, proximity tourism shows strong potential, especially in marginal and inland areas, which can contribute to these places' development and cultural awareness. To achieve this, it is important to integrate local tourism into a long-term process led by the local community, emphasizing environmental, cultural, economic, and social sustainability as outlined in Agenda 2030. This approach is exemplified by the Strategic Plan for Tourism Development for the Union of Municipalities of the Grecìa Salentina, which aims to promote sustainable tourism.