MANAGEMENT TERRITORIALE E PROMOZIONE DELL’OFFERTA TURISTICA: STUDIO SULLA CITTÀ DI BENEVENTO

Abstract

Territorial management and promotion of the tourism offer: a study on the city of Benevento. – This paper explores tourism management in the Sannio region, focusing on Benevento. It highlights the importance of integrating the region’s natural, cultural, and gastronomic resources into a cohesive tourism offer. Through surveys and interviews with visitors, the study identifies key strengths, such as the region’s unique identity and attractions, but also highlights challenges like limited accessibility and inadequate infrastructure. Wellness, nature-based, and cultural tourism are identified as high-potential growth segments. The paper recommends strategic, integrated management, including infrastructure improvements, targeted marketing, and collaborative governance to enhance tourism developTerritorial management, Proximity tourism, Tourism, Territo-rial competitivenessment and competitiveness.