TURISMO TERMALE IN ITALIA: EVOLUZIONE, IMPATTI E PROSPETTIVE DI RILANCIO

Abstract

Thermal and SPA tourism in Italy: evolution, impacts and future perspectives. – Thermalism is a complex and articulated sector that in Italy over the years has changed its positioning. This study aims to identify the SPA tourism evolution and its contribution to the development of local economies, as well as how it can generates and increase a value proposition for the local sys-tems in the post pandemic. The data confirm the assumption of the importance of the SPA tourism in the sustainable development of the local economies that have specific resources. Furthermore, this contribution aims to state the objectives, which need to be achieved to reinvest, and regenerate territories devoted to SPA tourism in order to benefit from the possibility of reconstructing new models as a unique opportunity offered by the pandemic for this tourism sector, which represents an important resource in social and economic terms.